Trump's tariff promises have import-heavy retailers facing 'new reality'

Summary

Following Donald Trump’s election victory, proposed tariffs of 10%-20% on general imports and 60% on Chinese goods are raising concerns across the fashion, beauty, and footwear industries.

Companies like Steve Madden, Under Armour, and e.l.f Beauty are assessing impacts, with some, such as Steve Madden, planning to reduce reliance on Chinese suppliers.

Tariff fears have already affected retail stocks, and executives acknowledge the industry is now more prepared for trade disruptions.

Many brands, including Ralph Lauren and Tapestry, have diversified sourcing in anticipation of restrictive trade policies.