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Honestly I don't think it matters much at this point. All major social media and local television is openly in the tank for him, and the "respectable" newspapers are sanewashing him.
Maybe letting billionaires control all media wasn't such a great idea. They're also working on social media now
I think there's a possibility it might help more than preaching to the choir.
If trump supporters turn off fox news for once and accidentally turn into another station, they would just get the impression trump was telling the truth, if they were trashing on trump for everything.
The trump campaign and russia has done a good job to discredit every single media outlet that isn't theirs in the past 10 years.
It also creates some common ground, since everyone started hating them.
That's probably more coping on my part than truth, though.