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ubisoft should get used to players no longer owning their games
Not to be that guy who defends Ubisoft (God knows I haven't bought one of their games in ages), but that quote from the CEO is taken way out of context.
He was directly asked what would need to happen for game streaming to take off, and he responded with "players would need to get used to no longer owning their games", which is pretty much true as far as answers to that question go.
Oops, replied to the wrong comment chain here. Continue your wrath, it is righteous.
I mean, I agree, but what does that have to do with the relationship between buying + owning and piracy + stealing? Ubisoft being shitty is a great reason to pirate, but it does not change the definition of piracy.