Mozilla to expand focus on advertising - "We know that not everyone in our community will embrace our entrance into this market"

I don't see how they think it's a good move. I'm not speaking about people being upset. Most of the Firefox users are either people having at least some tech knowledge or people which use it because of a person with some tech knowledge.

And most of these people use an ad-blocker, know how to install a fork and so on. So, from the beginning, I don't know who think it's a good idea other than to kill Firefox.