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Prime Video to add even more ads

arstechnica.com Amazon will “ramp up” Prime Video ads in 2025

Subscribers tolerated the current ad load, so Amazon is adding more commercials.

Amazon will “ramp up” Prime Video ads in 2025

It looks like it’s Amazon’s turn. They’ve decided people are enjoying the ads enough that they won’t cancel their Prime Video service. So now, they’re planning to ramp those ads up even more—because why stop a “good” thing?

Steps We’ve Already Seen:

  1. Introduce an ad-free experience for a fee (e.g., original Prime membership)
  2. Gradually introduce ads, offering a higher price to maintain the ad-free option.
  3. Ramp up the number of ads, pushing users to consider the ad-free option.

What’s Next:

  1. Raise prices across the board, even for those paying extra to avoid ads.
  2. Further increase ad saturation for all users.
  3. Repeat the cycle endlessly, ensuring the price hikes and ads never stop.

When they first announced adding ads, I canceled my subscription. I wish more people would follow suit so these companies stop getting away with it.

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  • So here is what I am doing..everytime I see an ad on my PAID amazon account I reach out and give feedback on every companies website and any apps they may have..one star review for any co.panu forcing ads on me. If enough people complain and vote with thwir wallets thinga can change...or another company will start up that offers the viewing experience we want.