That's the thing. You can't turn the clock back. As fediverse alternatives pop up and the social media old guard slowly declines, there will be a lot of fragmentation.
Right! You have to look at context. Remember the first time you got on (Usenet/Compuserve/AOL/Friendster) or whatever your first Internet experience was? Twitter was a new thing. Now there are 20 Twitter look-alikes but none can go back to the novelty.