Mozilla Welcomes Anonym: Privacy Preserving Digital Advertising
Mozilla Welcomes Anonym: Privacy Preserving Digital Advertising
Mozilla has acquired Anonym, a trailblazer in privacy-preserving digital advertising. This strategic acquisition enables Mozilla to help raise the bar for
![Mozilla Welcomes Anonym: Privacy Preserving Digital Advertising | The Mozilla Blog](https://lemmy.ml/pictrs/image/0b23999e-7ffc-4cd1-a75b-fda4bd97e404.png?format=webp&thumbnail=256)
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Advertising can't be privacy preserving. What gives advertisement value is the fact that it's targeted.
24 6 ReplyAdvertising signs next to a road are both targeted and privacy respecting, just like radio/tv.
23 1 ReplyThey are worth nothing compared to targeted ads online that know your soul.
5 0 ReplyThat's a really good point.
However the company that Mozilla just purchased was about targeted advertisement campaigns.. "data-driven advertisements"
5 0 ReplyYeah I'm aware, I just reacted to the general statement about advertising that was untrue imho.
8 0 Reply
That's not what digital advertising is though.
3 1 ReplyThe person I reacted to didn't talk about only digital advertising
5 0 Reply
Contextual ads can be privacy preserving. As in Netflix ads in a entertainment page. The problem is targeting the ad on people, and not on content.
8 0 Reply