I am so very tired of every company nonsensically shoehorning "AI" into their software to appease shareholders and investors. Discord shut down their AI chatbot in less than a year -- take notes from that.
It also attracts users. Using fad "tech" terminology makes them feel superior than the rest. They think "Oh I'm a tech expert because I use an AI toaster".
Another good example are "gaming" web browsers. Some people actually think they're better (beyond the looks).
This is a basic marketing strategy. It actually works (just for selling nonsense, of course).
I'm tired of them creating popular services and then just shitting all over them, cramming in whatever is the new hot thing instead of just letting them be.