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One of the things I liked about Mullvad was that they didn't advertise. Has this changed recently or did they always do outdoor ads?
I've seen their ads in Sweden before IIRC. They don't seem to be very common though. Why don't you like that they're advertising?
When companies start to focus too much on growth usually they start to lose sight of their values and greed begins to take over. That said I just checked their ad policy and while they do physical ads, it's still a pretty reasonable policy.
They still won't be showing up on random YouTubers videos like Nord
Infinite growth on finite resources is such a bad idea on so many levels.
They've actually ran adverts at the border of sweden telling politicians and alike that were going there to vote on IIRC ChatControl to vote against it
Mullvad is probably the best example of using ads for something good
I agree with that, it's important to consider what's being advertised and in what way.
They have a fair amount of ads in nyc.
I checked their policy, the physical ads are new