Why did reddit not buy apollo?

Apollo was already a nice app so why didn't reddit just buy apollo and integrate ads into it and just keep the features that made everyone happy.

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I would imagine that they would consider purchasing an existing client if they hadn't already gone out and developed their own.
- To be pedantic, they didn't develop their own. They bought an existing client and then Frankensteined it.
  
  I'd assume they didn't see a need for a second one, though.
- They never ever made their own. The reddit app was made by a 3rd party dev and they bought it from them and stripped a bunch of the useful features

35 comments