Tourism Australia accused of breaching its ethical advertising obligations after funding trips for social media influencers who did not flag their resulting content was sponsored
Tourism Australia accused of breaching its ethical advertising obligations after funding trips for social media influencers who did not flag their resulting content was sponsored
www.brisbanetimes.com.au Is this an ad? Yes, and your taxes paid for it
Tourism Australia may have breached its ethical advertising obligations after it funded trips for celebrities who did not flag content as sponsored.
Official article title: Is this an ad? Yes, and your taxes paid for it
I altered the title to more accurately represent the article's thesis statement. Archive/non-paywall link
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2 comments
I am ideologically opposed to this form of advertising.
Commercial enterprises can do what they want but I don't think it's at all appropriate for a public institution.
This stinks.