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They use weasel wording on their page too… “ and most of the HATCH Select® branded green chiles are sourced from local chile growers near the Village of Hatch and throughout Southern New Mexico” (emphasis mine)
The processing chile market in New Mexico has been a dumpsterfire for a long time. It all starts out with them trying to maximize profits and minimize costs
New Mexico growers often plant F2 seed to save money on buying hybrid seed. When they do this the resulting crop is highly variable in yield and quality. So the processors never know how much product they will be able to use from one year to the next.
To buffer this issue they contract acres in other locations like Arizona, Mexico, and even Peru and Chile.
@The_v 😱