What were some ways old community sites grew before stuff like search engine optimization became prevalent?
Was a lot of it classic word of mouth, email, etc.?
I imagine something like that, but I'm wondering as I feel like there may be some useful pieces of knowledge that may be worth recalling as people gradually start to move back out of the more centralized sites/services.
I remember a pre-search engine era, but that didn't last too long. First there was Yahoo!, then Altavista, then Google came on the scene and changed everything. God those early Google days were amazing; it felt like if it existed on the web, Google could find it for you with the right search input.