Shrinkflation hits IKEA Family by removing 5% discount
Shrinkflation hits IKEA Family by removing 5% discount
IKEA Family is a membership program, like grocery store memberships. The only real feature of the program was their 5% discount. But now, they are getting rid of it to focus on "New Lower Price offers". I'm not holding my breath that their prices are going to come down anytime soon.
IKEA Family is worthless now. They do offer "select delivery options" with no explanation on what this means.
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I'll argue that it's not shrinkflation if the thing is free. It's just them not giving you free stuff anymore.
Shrinkflation also has an element of being sneaky with it. Making the product cheaper or smaller without changing the price or packaging so that they can sneak the relative price increase past the customer.
This is them plainly telling the consumer that shit will be 5% more expensive now. That's just regular old inflation.
Shrinkflation tend to be shrinking in quantity, but yes whilr ikea can't shrink their furniture, they can shrink their quality. Whether they indeed shrink the quality it's up to debate tho.
They did shrink their Expedit into the Kallax