The blackout is starting to have a financial impact on Reddit, but we must stay dark!
The blackout is starting to have a financial impact on Reddit, but we must stay dark!
Reddit is redirecting some impressions away from existing communities, and some advertisers are pausing campaigns.
If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.
After the blackout, we will be closely monitoring user behavior on Reddit and guide clients when we can unpause,” said Freddy Dabaghi, managing director at Stagwell-backed Crispin Porter Bogusky, which has asked clients to stop campaigns, depending on their client goals.
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It's hard to stay dark when the admins can put admin-friendly mods in charge of subs.
They can try but without the moderation tools at the core of the issue, the subs will be inundated with bot spam till it dies. There will never be enough admins with free time to replace all the unpaid moderators let alone their knowledge. Not to mention doing a hostile takeover of subs without any understanding of each community's values will serve only to piss off more people.
Besides cashing out a dying platform, there is no winning for Reddit if they keep this up.
They are going to use AI surely?
Is AI capable of this? My gut is that there is still too much nuance for AI to be successful, that it won't be able to adapt to changing circumstances as a subreddit community evolves for example. Are we at that point with AI technology?
undefined> Are we at that point with AI technology?
I don't see why not. Lots of companies are using AI chatbots now to replace CS agents. BT just sacked 4k CS agents for AI chat bots.