Maybe after a few too wrong moves, he's trying to tank the company and make people think he's doing it on purpose so he could say that all this time he's been doing it on purpose. On purpose on purpose.
I believe that all of these major players are being controlled at almost gunpoint into destroying their platforms and making horrible business decisions (facebook, twitter, youtube, etc).
I'd also add that a defense of ignorance becomes harder to attribute his moves to when he is surrounded by people who inform him. Choosing not to listen to them seems malicious.