Since the late 1990s, drug companies have spent tens of billions of dollars on television ads, drumming up demand for their products with cheerful jingles and scenes of dancing patients.
The U.S. and New Zealand are the only countries that allow direct-to-consumer prescription drug advertisements. In the U.S., television viewers are subjected to an especially increasing volume of drug commercials. In 1996, $550 million was spent by pharmaceutical companies on drugs ads. That number increased more than 10-fold by 2020, reaching $6.58 billion annually.