Changing technology, political turmoil and competition from China are cutting into profits and forcing carmakers to cut jobs and close factories.
Summary
The global auto industry, once buoyed by pandemic-era shortages and high prices, is now facing significant challenges.
Major automakers like Nissan, Ford, and Volkswagen are cutting thousands of jobs and closing factories due to falling demand, competition from Chinese carmakers, and rising protectionism.
Chinese brands, offering cheaper and innovative vehicles, are gaining market share, pressuring Western automakers, particularly in China.
The shift to electric vehicles (EVs) is proving costly, with sluggish demand in some markets and government subsidies declining. Some companies, like GM and Toyota, are faring better with strategic EV and hybrid models.
But that era is over and the industry has reverted to its prepandemic state, with too many carmakers chasing too few buyers.
That’s their own damn fault. They all got this idea that every car brand could be a luxury brand. They left behind consumers. They cut their affordable models and have left the sedan and even now many compact segment vehicles in the dust. Consumers should now leave them behind in turn. The future can’t possibly be luxury SUVs, pickups, and sports cars for everyone.
Corporate executives couldn’t see past the next quarter. And now, I won’t be surprised if governments force their losses to be socialized. Stellantis executive quit recently after seeing the writing on the wall. Make the money, let it crash and burn. That was always the plan.
Regular-ass pickup trucks are really hard to buy, too. Trying to find a F150 XL on a lot is tough, and the pricing isn't that much better. Too many luxury trucks, too few work trucks. The PRO dealers don't even want to talk to someone looking for a single truck in my experience or I'd just buy from the dealer with nothing but plain white on the lot.
Indeed. If you want a giant-ass ego-mobile you'll find plenty, but a truck to actually get work done? You might have better luck finding a good van these days. It's a shame.
Ok, so it's not made for you. That wasn't the point of the post. The point was that an affordable small compact truck with a hybrid option sells like hot cakes, yet Ford wonders why a 100k lightning sits on the lot.