With the number of people concerned about privacy

That number appears to be very small, all things considered. Out of everyone I know, literally one person cares about privacy. My mother. She will even go as far as to only use her first initial online instead of her name if she can get away with it. However, she uses Chrome all the time because she doesn't understand that your browser also tracks you.

I think that's what it comes down to. A mixture of lack of public interest, and lack of public awareness about tracking/privacy in general. If people can't immediately see how having their data harvested will inconvenience/hurt them, they simply don't care.
- This sounds like a very simple fix. The next time you see her in person, take all of her devices and download a different browser and set it to a different search engine if you need to (with her permission of course). Put the new browser icon in the same spot as the Chrome icon and move the Chrome icon someplace else on the home screen/desktop. Have her use it and bookmark the sites she goes to most often (or export and upload her bookmarks for her). It will take a little getting used to but it will seem like a habit in a couple of days. Of course you'll also explain why you're doing this.

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