Social platforms are under the same effect as voting. Over half population either supports it or is too ill informed. They just want to scroll their feed without thinking too much. Same way voters just vote for the one that sounds alright on the surface. Combined with the fervent supporters makes a majority. It's the minority of voters/users who are opinionated against it.
Billionaires and hectomillionaire shareholders are pretty much the same thing when it comes to enshittification.
It might not be racist from the top down like the husk formerly known as Twitter is now, but it'll enshittify and be racist from the bottom up nonetheless.