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They only did this because they are sitting on a bunch of inventory they can't sell, so they used it for marketing, check out LegalEagle on youtube he has a 20 minute video on the lawsuit they are facing, they agreed a contract to have a custom factory line built then backed off when sales plummeted
You mean tax deductions.... More lucrative than just biting the loss.
Not sure how the Us tax system works, but I am guessing storing inventory is also not free
US businesses have made an entire industry based on pretending to give a shit for tax breaks/deductions.
Ah, you too, have worked for a non-profit
Isn't that a good thing in this case? If they lose slightly less money when donating compared to burning the money companies are more likely to donate it.