And even sadder is that users choose to still use those companies.
At the end of the day, we all have a choice. This happens to those that allow it. We try to stay safe from burglars, traffic accidents, illness, etc., but choose to still use these companies. That's a choice, and there are ways to improve our lives, like removing them from our lives.
Don't forget millions upon millions of low-information, low-empathy voters and non-voters who let it happen, many who still lazily believe that corporations are our friends, that "what's good for walmart and Exxon is good for 'Murica", that they are still the client and not the product, and the far-reaching implications of this.