Italiens are like "Guy check out this piece of dough that's shaped slightly different to the other pieces of dough", and the rest of the world is like "Cool Italy, that's going right on the fridge. But check out our cars, computers, planes and the internet".
Yeah, because Italians totally have no idea how to build a car.
Edit: a gentle reminder that e.g. Ferrari, Lamborghini, Maserati, Pagani, Ducati, Dallara and DeTomaso come from exactly the same area as Parmigiano, Bolognese sauce, Parma ham, lasagne, and Bologna sausage.
Italy does not, indeed, have too much to offer with respect to computers and the internet.