That was actually big big making sure you had no money to buy from big small. America used to be all about big medium but now big mega big has forced us all to big nothing or big small at best. It's a big problem.
If less is more then more is less. Just think how much less of more you get when you get more of less and how more of less you get when you get less of more. More or less.
It's literally true though. There's so much minimalism themed shit on amazon and the likes that you can buy to "de clutter" your life. Not that they invented it but it's certainly been commodified.
I knew the Scandinavians where up to something with their IKEA propaganda! We need to go back to crazy embroidery with gold highlights on everything. Just need to find the money...