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All representation is positive. Honestly this just feels of privilege from people who have never had to live in a world where their real identity would get them fired or worse.
The issue is that a lot of companies are being performative in that representation. They'll make a commercial positively representing trans people, and then quietly destroy their DEI initiative and lay-off their trans employees. They'll make a big show of supporting the LGBT community...until it cuts into their profit margins, and then they'll gladly make a show of pandering to fascists. We can't really reward these companies or call them allies when clearly the only thing they actually care about is money. To them, any representation they give is a happy accident on the path to shaking us down.
Corporations feeling comfortable enough to support LGBT+ people is a good barometer of how we stand in society as a population.
It demonstrates profits from performative diversity outweighs losses from bigots.
Yes, and while that doesn't mean things are dandy, that's still better than the alternative.
To state the unstated, "comfortable" for a corporation is defined as what stakeholders believe will not damage them financially, boycott vs marketing.
If they think the boycott outweighs the positive sentiment, they don't print the ad.
- how much the government likes us combined with how much they have promised to corporations.
And it is people more like the comrade in this meme than the capitalist wearing a rainbow token who got us here, and there is still work to do.