For most people, "socialism" is an unclear or even scary word. This hinders the willingness to engage with its ideas or even consider it a viable alternative to whatever we are running on now.
So, (Sunday hot take!): why not stop using the word when advocating for "socialist ideas" or the "abandonment of capitalism" etc.?
My suggestion for a new term is Capitalism 2.0; because consider the following thought process:
feudalism –› capitalism –› socialism = nooo, they gonna steal my toothbrush😭
feudalism –› capitalism –› capitalism 2.0. = omg, finally things will get better! 🥳
That framing could alleviate negative associations and misconceptions and as a result make all kinds of people more open to exploring and questioning the principles and structures that are hindering global progress.