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Google is an advertising company. Their goal is to maximize profit from advertising. Avoiding government regulation is part of that goal. By imposing "good enough" self-regulation they hope keep governments from stepping in. Their solution is definitely better than the currently dying 3rd party cookie free-for-all.
Mozilla is right to question whether "targeted" ads are a good idea at all. I personally find it easier to ignore non-targeted ads, myself. But, if Mozilla decides not to cooperate & holds out for the Platonic ideal tech, they may cause ad dependent web sites to block Firefox completely. That would not be good for any of us.
23 comments