If brands were brutally honest. What brand would have what slogan?
Just wondering...
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Google: Don't be evil. We'll know if you are.
Google's turning into a creepy Santa. He sees you when you're sleeping, he knows when you're awake, he knows when you've turned adblock on, so turn it off for goodness sake.
Google: The World Leader at Shipping the Org Chart.
Alternatively: Oh you like this product? Sucks to be you.
Google: Ok, yea we are evil. You got us. But now we're "Alphabet" so pretend something's changed.