Bud lite lost more in revenue partnering with a trans spokesperson, than Corona did for having the same name as a virus that caused a global pandemic.
Bud lite lost more in revenue partnering with a trans spokesperson, than Corona did for having the same name as a virus that caused a global pandemic.
What a time to be alive.
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Did they though?
This dude just makes random shit up in the shower.
I don't know how Corona did, but Bud Light does appear to be struggling. https://www.nytimes.com/2023/06/29/business/bud-light-sales.html
I bought Corona so much during the pandemic. My boss would always call me and ask how my weekend was, and I would tell him, I got Corona. He would tell me to take a week off. Best purchase ever.
@thesalamander“In the week ending June 3, Bud Light’s sales revenue—the brand’s dollar income—was down 24.4 percent compared to the same week a year ago.”
"The company’s global CEO, Michel Doukeris, said on May 4 that the declining Bud Light sales represented about 1 percent of Anheuser-Busch’s global volume.
Weird, this mention didn't show up in my notifications.
Good context. It'd take one hell of a boycott to impact global sales. AB is huge.