I got a lot of push-back on a comment I made here about how bigger trucks/suvs are the primary cause the increasing pedestrian death-rate in America so apparently more people need to see this video.
I would love to see a smaller auto company advertise more to the lazy American than the status symbol American. We might get some more quality trucks like old pickups again back in the day.
Best if you target station wagons and small pickups to teens, so when they get olders they'll adjust again to more practical things when the old gen does out
I would love to be able to get like a little Ford Ranger or like my step-dad's Datsun. It's not too much truck, still functional; not flashy and fancy. I'm a millennial, I can remember when trucks were tools, not fashion statements. It boggles my mind that you basically can't find a truck for less than $50,000 because they're all tricked out luxury vehicles.
ford has trucks in a trim level they call XL, which have no frills. Best "feature" is that you can power wash the inside... not because it's made to do that, but because there is nothing you could damage doing it... Ranger XL is at $27k if you take it with no upgrades or addons...