Pay for search? There should be another approach… at this rate will be paying for every single thing we do on internet and navigating properly would require a bunch of money .
Oh, there's a third way.
Like DuckDuckGo & Qwant for example. Just have sponsored ads unrelated to you, or ads related to the specific search only (Without detailing your actual search terms to the one buying the ads) and selected companies in such "store" articles results.