Wait. So they opened an export-focussed company a year after the Brexit vote? I mean it sucks and all, for them, but it doesn’t sound too bright either.
Indeed I’m sure you’re right that that’s what they thought, but it’s still an enormous risk to take. In any business plan that should’ve been a red flag.
And if on faith they chose to waive that risk, well… that’s just not great entrepreneurship.
I agree with your premise but also, post-Brexit exports are still a thing. Sounds like some other stuff tipped them over the edge though, like grain & barley prices following the illegal invasion of Ukraine.