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Is there a TikTok replacement in the Fediverse? The main reason my wife uses it is because the recommendations are the best. Feel like you have to do more self searching here.
Honestly when switching from Reddit to here that is the thing I missed the most. It was a lot better at serving you things you liked compared to here where you can only really sort by either what's active or popular or what you're subscribed to. I get some people really like that but a lot of people want it to be more personalized to them without having to go search for the things they want. It's also great for discovering new things because sure I can setup my subscriptions to show what I like but then it won't make connections and show me new things I might like. Combine that with there being less content and therefore certain areas of interest not being represented here at all makes mainstream social media better for most people.
The apps absolutely own your phone data and any browser instance the user is logged in to. The issue is not the content, it's the device data permission data...GPS, SMS, WA, FB, real location, browser searches, etc....all go to tiktok, meta, et al.