The tech giant isn't just selling iPhones anymore—it's banking on subscriptions to its streaming and cloud storage services.
Apple announced that it now has 1 billion paying subscribers to its services and that revenue from these sales has reached an all-time high.
In its third-quarter financial results, reported after the stock market closed on Aug. 3, Apple reported $21 billion in net sales for its services category out of $81 billion in total net sales, meaning that these subscriptions now account for a quarter of the Cupertino, California-based technology company’s total sales.
On related news, Apple announces that they will ship a microscopic piece of His Sacred Turtleneck inside every iPhone 15, thus making them sacred to their cult members.
As a celebration, members will see an increase in their service prices of up to 15%.