That is for ultra, so got a lot of extra tools. The dev mentioned there's 3 tier, normal(with ads), pro(without ads), and ultra subscription(without ads and extra function). Pro will be out a bit later, i think until beta is done because there's still no ads implemented haha
I gave sync a try earlier and definitely did see ads. Ngl, I've gotten somewhat used to Liftoff (although collapsed comments reopen once they're offscreen) and it's not too bad.
I'm looking forward to trying out Artemis once it's out since it also supports Mastodon.
This one a lot of region appear above the currency exchange though. Heard the current price is around USD19.99 but region like us and also i think Euro it's around usd21.