Why publishers are preparing to federate their sites - Digiday
Why publishers are preparing to federate their sites - Digiday
digiday.com Why publishers are preparing to federate their sites
The Verge and 404 Media are exploring the fediverse as a way to take more control over their referral traffic and onsite audience engagement.
![Why publishers are preparing to federate their sites](https://lemmy.world/pictrs/image/42a272e1-3557-4c6c-8adf-aada88acf213.png?format=webp&thumbnail=256)
The Verge and 404 Media are building out new functions that would allow them to distribute posts on their sites and on federated platforms – like Threads, Mastodon and Bluesky – at the same time. Replies to those posts on those platforms become comments on their sites.
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