A distillery is halting production of discount four-litre vodka jugs after the Alberta minister responsible for the province's liquor industry called out the product for not being responsibly priced.
I don't think it's marketed to young people, I think it's marketed to severe alcoholics. There are a shocking number of people who will go through this jug in a day or two.
I agree with the minister's concerns that it's too cheap. I recently moved from BC and it seems that bottom shelf hard liquor in general in Alberta is too cheap.