AVID is looking to sell
AVID is looking to sell
What an AVID sale could mean for the future of NLEs.
The King Mongoose asks: it's been a while since I've sullied my hands with editing software and editors š but what are you kids using these days? Does AVID even figure into your day-to-day these days?
BTW, editors, I realize most of you can't read š¤£ but participation is key here! Post! Comment!
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Saltiness aside lmao
I donāt really use avid and hopefully I never have to in a professional setting. But I also donāt really want them to be bought out by a company like Adobe, who I also donāt trust to create programs that arenāt buggy. Honestly I have no idea who would be interested in it. The only benefit is the built in industry usage, but the industry craves stability when it comes to editing applications. If avid is looking for a buyer, I doubt professional editors stick with them for long.
No more editor jokes from me, honest! š«¶ Well, at least for this post anyway! š
- IF Adobe did buy out AVID I'd think they'd just buy and bury, like they did with Aldus/Macromedia Freehand
- AVID was the de facto NLE standard for many years, even weathering the storm during Apple's reign with (pre-FCPX) Final Cut when most everybody and their uncle switched over (I know the studios I worked with did, maybe leaving one or two AVID stations)
- Like the Soviet Union and rotary phones, one day AVID's aging demographic is going to render it insignificant unless they or the new prospective buyer somehow can grow their numbers
BTW, what do you use, @[email protected] ?
Youāre probably right about Adobe killing it if they bought it.
I have been stuck in premiere land for years doing digital ad work and short form cooking shows. Iāve been wanting to get into more scripted content recently, but jobs arenāt really out there right now from what Iāve seen. And itās hard to motivate myself to jump into Avid lol.
I did notice that when doing the editing union onboarding meeting, I was the youngest person in that room by at least 20-30 years. I do think avid is surviving only because of the aging professional editors who donāt want to change their workflow- I donāt blame them for that. But I do think the next few years might be the growth of a new generation of editors joining the film union, causing all sorts of havoc for how AEs work lol.
I can't believe how many post houses I know have switched to Adobe Premiere! I remember when Premiere was a toy. Now it's primarily Davinci Resolve and Premiere.
Thanks for your input!