I'm so used to it at this point thag the thought of it not being there is weird. To give you the hellish picture, gas pumps in the US have like 10in screens on them. They are usually off, but as soon as you make a payment or start pumping gas, they kick on and start playing loud obnoxious advertisements. My brain is so used to this shit that it's just background noise now. I'm sure there's got to be some kind of psychological side effects of being barraged with ads all the time. I'm sure studies have found that it leads to more consumerism, and in that case, it's working.