Taylor Swift Gives Bonuses Totaling Over $55 Million to Every Person Working on Massive Eras Tour
Taylor Swift Gives Bonuses Totaling Over $55 Million to Every Person Working on Massive Eras Tour
As she gears up to perform six sold-out shows in Los Angeles, Taylor Swift recently gave out bonuses to her entire Eras Tour crew totaling over $55 million, PEOPLE confirms
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That’s super cool. Also, Jesus Christ how much money has that tour made??? Anyone want to take a crack at the napkin math?
Maybe 500 million to a billion?
Yeah you’re on it.
When Taylor Swift sells the remaining 170,000 tickets for her 52-date Eras tour later this month, the U.S. trek will have generated $591 million in sales, Billboard estimates. The average ticket price is $215, according to concert business sources.
https://www.billboard.com/pro/taylor-swift-eras-tour-ticket-sales-who-gets-paid/
And that’s just for the 52 US tour shows. Then it will be 131 shows for the US + world tour?
So yeah it should be over $1B in total tickets. Wow
Ok $1B in ticket sales, minus how much it costs to produce the tour?
I found something that says she makes $5-7 million per show on tickets alone, plus 85% of mercy sales. Let’s say at the minimum $5 million times 131 shows worldwide = $655 million. Billboard estimates $581 million total ticket sales for the US alone. Unclear how much of the ticket revenue goes directly to Taylor.
Regardless, these bonuses are ~10% of the US total ticket revenue.
Her music isn’t my thing. But damn, I have serious respect for her success and her selfless behavior.
https://www.billboard.com/pro/taylor-swift-eras-tour-ticket-sales-who-gets-paid/
She played two nights in my city, and the estimate was that the tour brought almost $100 million to the local economy. Probably mostly for accommodations, but the Swifties were definitely also out at restaurants and bars. If nothing else, a decent chunk of change in sales taxes over that weekend.