Engagement on Instagram's Threads Has Cratered
Engagement on Instagram's Threads Has Cratered
Time spent on the app dropped over 50% from 20 minutes to 8 minutes, analysts found.
Time spent on the app dropped over 50% from 20 minutes to 8 minutes, analysts found.
Sensor Tower Data suggests that on Tuesday and Wednesday, daily active users dropped 20% from Saturday while time spent on the platform fell 50% from 20 minutes to 10 minutes. Similarweb’s data reportedly paints a picture equally as grim as daily active users dropped 25% from a peak on July 7 to Monday, while time spent on the app dropped over 50% from 20 minutes to 8 minutes.
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It’s infuriating that if you accidentally tap the home button all the threads you would have otherwise read disappear forever. The app desperately needs a chronological option. Everything disappears so fast on it.
How else can they show you more ads/sponsored content?
I get what you mean but there are no ads or sponsored content yet on threads
Oh, gotcha. I figured they would have dirtied it already.